Privacy Policy

AppApex (“AppApex,” “we,” “us,” or “our”) provides an AI growth platform for indie iOS subscription app developers. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit appapex.io or use our services (collectively, the “Services”).

By using the Services, you agree to the practices described in this policy. If you do not agree, please do not use the Services.

We collect information you provide directly, information collected automatically, and information from third‑party integrations you choose to connect.

We use the information we collect to operate, maintain, and improve the Services, including to:

• Provide AI‑generated insights, recommendations, and weekly action plans.
• Authenticate users, secure accounts, and prevent fraud or abuse.
• Process payments and manage subscriptions.
• Communicate with you about updates, security alerts, and support.
• Analyze trends and usage to improve our models, features, and reliability.
• Comply with legal obligations and enforce our terms.

We do not sell your personal information. We share information only as described below:

• Service providers that help us run the Services (e.g., cloud hosting, analytics, email delivery, payment processing) under contractual confidentiality obligations.
• Connected integrations at your direction, limited to the scopes you authorize.
• Legal and safety disclosures when required by law, subpoena, or to protect rights, property, or safety.
• Business transfers in connection with a merger, acquisition, financing, or sale of assets, with notice where required.

Our agents analyze the data you connect to generate insights and recommendations. We use reasonable safeguards to limit access, and we do not use your private app or revenue data to train foundation models for third parties. Aggregated and de‑identified data may be used to improve our own product features.

We use cookies and similar technologies to keep you signed in, remember preferences, measure performance, and understand how the Services are used. You can control cookies through your browser settings, though disabling cookies may affect functionality.

We retain personal information for as long as your account is active or as needed to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer required, we delete or anonymize it.

We implement administrative, technical, and physical safeguards designed to protect personal information, including encryption in transit, access controls, and routine security reviews. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

Depending on your location, you may have rights to access, correct, delete, port, or restrict processing of your personal information, and to object to certain processing. You can exercise many of these rights from your account settings, or by contacting us using the details below. We will respond consistent with applicable law.

We may process and store information in countries other than your own. Where required, we use appropriate safeguards such as standard contractual clauses to protect cross‑border transfers of personal information.

The Services are not directed to children under 13 (or the minimum age required in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

We may update this Privacy Policy from time to time. When we make material changes, we will notify you by updating the “Last updated” date and, where appropriate, by additional notice such as email or in‑product messaging.

If you have questions about this Privacy Policy or our practices, contact us at privacy@appapex.io. We aim to respond within a reasonable timeframe.