Find the price testthat moves revenue —safely.
The Pricing Agent analyzes your subscription pricing performance across countries, trial lengths, and plan structures. It prescribes one pricing experiment per cycle — a localized price test, a trial-length variant, or a plan tier addition — with expected revenue impact and downside guardrails.
What it does
The Pricing Agent looks at your subscription revenue, conversion rate, and refund rate by country, plan, and trial length. It identifies markets and segments where your current price is leaving money on the table — or where a price drop would unlock disproportionate volume.
Most apps use a single global price. The Pricing Agent surfaces the markets where a localized price would change behavior — for example, halving the price in a high-volume / low-PPP country can 3-5x revenue from that market without affecting your core US/EU pricing.
Every recommendation includes downside guardrails: if the test causes a refund-rate spike or revenue drop beyond a threshold, the agent automatically flags it for rollback.
How it works
- 01
Pull pricing data
Reads MRR, ARPU, conversion rate, and refund rate by country, plan, and trial length from RevenueCat.
- 02
Estimate elasticity
Compares your performance to industry benchmarks and historical changes to estimate price elasticity by segment.
- 03
Propose one experiment
Surfaces a single pricing test — localized price, trial length, or plan addition — with expected revenue impact and a downside guardrail.
- 04
Watch the experiment
Monitors revenue, conversion, and refund rate during the test and flags rollback if guardrails trip.
Sample weekly recommendation
"Your global $79.99/yr is converting at 2.1% in Brazil (vs 3.8% global average) and contributes 4% of revenue. Test a Brazil-localized $39.99/yr (50% off) for 30 days. Expected revenue lift on Brazil cohort: 2.4-3.1x. Guardrail: if global ARPU drops more than 1.5%, roll back automatically."
Integrations and pricing tier
Integrations used
- › RevenueCat
- › App Store Connect
Tier required
Available on all tiers. Localized price push automation on Growth and Studio.
Frequently asked questions
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